When you have a startup you ego-surf a lot. It isn't for the normal reasons people ego surf (indeed there is something inside of me left over from my punk adolescence that dies a little every time I do this). It is for the reasons that PR firms ego search. To informally report how effective you are at making noise for your firm. In the process I discovered this vision document which explains why we (myself and Marcus Johnson) were creating a project that eventually became POI, a project hosted at Apache. I was curious so I looked around. It appears to me that this is a course on doing software the wrong way.