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Why companies?

I never quite have understood why the mainstream press concentrates so much on what companies are doing. For example, see Jon Brodkin's NetWorld article, wherein he talks about nine open source companies to watch. Maybe they write more about companies with funding because they're the people more likely to buy advertising than nonprofit projects. Yes, I'm aware of the so-called wall between editorial and advertising, but that just says that editors can write whatever they want, even about advertisers.

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Well, that was annoying. The Drupal input format somehow stripped all HTML, including the URL I was trying to point to: Nine Open Source companies to watch.

Are you complaining about the particular selection of companies? or the particular selection of details? Are there any examples you'd cite of really good business reporting? TFA seems kind of banal -- sort of a toss-off. Kind of a dump of one of the reporter's spreadsheets, so to speak. "Gee, keep an eye on xensource? Ya think? Now that's a bold call." -t