Innovation requires imagination. Henry Ford once said, "If I'd asked my customers what they wanted, they'd have said a faster horse." Making innovative leaps requires design thinking and a culture that looks beyond what exists today.
In the past two years, Nussbaum has written and blogged almost daily about the ways in which D-school (Design school), not B-school (Business school), is reshaping the way companies compete and businesses operate. Consider this observation: